Exclusive Partner
The range we use. Because what goes on your hair matters.
Sweet Professional is a brand present in over 75 countries — formaldehyde-free, with cutting-edge technology and more than 150 products formulated for professionals.
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Why Sweet at Divinus
Professional Care Rooted in Hair Health.
Divinus works exclusively with Sweet Professional treatments to deliver personalised, high-performance results while keeping the experience calm, gentle and deeply considered.
Product Lines
Find your perfect treatment.
The First
IconicWorld's First Straightening Shampoo
In just 10 minutes, delivers smooth, silky hair that lasts up to 3 months. Formaldehyde-free and suitable for every hair type.
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Lovely
BestsellerThe Global Reference in Smoothing
Formaldehyde-free, smoke-free, powered by hyaluronic acid. Fast, safe and flawless results that boost salon profitability.
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Cronology
InnovationIntelligent Biotechnology
Maps each strand's needs, delivers tailored nutrients, restructures hair and balances scalp microbiota for a complete transformation.
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SOS
RescueIntensive Rescue System
Intensive recovery system that restores up to 85% of hair structure in damaged, fragile or over-processed hair.
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Mermaid Waves
CurlsFor Waves & Curls
Advanced treatment with powerful antioxidant action and long-lasting frizz control. Shields your hair and locks in salon-perfect results.
Learn moreNot sure which Sweet line is right for your hair?
Dorothy offers a personalised diagnosis to recommend the most suitable treatment for you.
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